manuscrypts commented on 'The customer is the ad agency'
not related, but thought you'd be interested in this one http://www.marketingpilgrim.com/2008/07/is-the-long-tail-short-on-proof.html
View Articleniko commented on 'The customer is the ad agency'
great post! Charles Frith over at punk planning just uttered some similiar words about the fact that old school brand building is passe. Leland Mascheyer did the same when writing how happy he was to...
View Articleblaiq commented on 'The customer is the ad agency'
@manuscrpts: Thanks for the link @niko: Thanks for the thumbs up. I have indeed read both the posts you mention - I usually agree with what Charles and Leland say, but in this case I couldn't agree more.
View Articlegiles rhys jones commented on 'The customer is the ad agency'
hallo, i hope all is well. not sure people will get behind voting for a traditional intrusive old school based ad, content/utility yes communications i doubt. another issue i have with user voted for...
View Articleblaiq commented on 'The customer is the ad agency'
Hey, Giles. I think the truth is that advertising ceases to be intrusive when it's relevant. And my bet is when consumers are creating ads they will instinctively have a better understanding of what...
View ArticleJames commented on 'The customer is the ad agency'
Hi Blaiq, As usual, great, great post. Now we have a fancy buzzword (distributed co-creation), coined by McKinsey no less, to bat back and forth. Anyone paying attention for the past 5 years has seen...
View Articleblaiq commented on 'The customer is the ad agency'
Why would certain brands lead this? Probably because they have nothing to lose or because they are so far behind their comptetion that they willing to try anything. Innovation will come from those who...
View ArticleKapil commented on 'The customer is the ad agency'
Great timing. I just happened to finish reading this post by Richard bull-shiting that ideas can come from anywhere. Should be a good read.
View Articleblaiq commented on 'The customer is the ad agency'
I think Richard writes a good rant but he can stretch the credibility of what he writes quite a bit :)
View ArticleGuillaume Pagnoux commented on 'The customer is the ad agency'
Hey there, Co-creation has been a recurrent theme at Bates141 in 2007 - 2008. We have came up with some report on the topic. If you are interested, drop me a line. Best, G guillaume.pagnoux@bates141.com
View Articleblaiq commented on 'The customer is the ad agency'
Good to hear from you, Guillaume. I have been thinking a lot about co-creation recently - and I would love to see what Bates has to say.
View Articlesean commented on 'The customer is the ad agency'
A bunch of players have been trying this recently. I have experimented a bit myself, actually: http://www.AdBakery.com Shoot me a note if you're interested in the long list.
View Articleblaiq commented on 'The customer is the ad agency'
Sean, I just checked out Ad Bakery and was impressed. I sure would like the long list - and more importantly, I'd love to hear from you about how the bakery is doing and what your learnings have been.
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